About

A magazine for those shaping what’s next.

Published by EmpoweredGirlhood. Written by our editors and by the people shaping tomorrow’s conversations.

How Lore works

Part in-house daily. Part community. Part whatever you write next.

The Lore Daily

Monday to Friday, from us.

Our in-house editors publish one piece every weekday. It pins to the top of the homepage. It sets the tone for the week.

Contributors

Anyone curious, anywhere.

Pitch us a piece or send us the finished thing. If we run it, it goes out under your byline, with your city attached, on our front page.

Editors

Every piece read by a human.

Real editors, not a queue and not an algorithm. If it's a yes we tell you fast. If it's a no we tell you why — so the next pitch works.

Our editorial philosophy

We publish arguments, not affirmations.
A Lore piece has a point of view. If it could have been written by a brand, we don't run it.
The name matters as much as the headline.
Every byline is prominent. Where you're writing from is part of the piece. Anonymous is the exception, not the norm.
We don’t believe insight arrives with age.
We don’t believe insight arrives with age. Being young and ambitious is the point of the whole thing.

A note

Sam — Founder2025

A note from Sam

I grew up between writing about the new Dune movie one week and student politics the next. Nobody was writing for a girl like that. The magazines built for teenage girls wanted to sell me a new hair tool. Nobody serious was actually writing to me. They were writing about me.

My friends and I debated foreign policy and family inheritance in the same conversation. We had opinions on labor conditions in the entertainment industry, on God and on our own ambition, and none of it fit anywhere. So I built the place it could live to be read.

Lore is run by a girl who is usually just written about. Power & Politics next to Worn. Money & Ambition next to Spill. A media house that assumes a seventeen-year-old can hold a real argument, because we always could. We were just never handed the pen.

We have always known things. Read something. Then write something back.

Sam's picks

An apéritif list.

Small pleasures I keep returning to. If Lore had a soundtrack, this would be the intro track: quiet, slightly indulgent, a little embarrassing on purpose.

kir royale + annotated margins
a crush with no practical future
one library book, kept too long
the second coffee, on a school day
a diary in a public place
one perfect sentence, over and over

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EmpoweredGirlhood

The parent organization behind Lore. We build media, programs, and rooms nobody built for us.

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